Goals

• Produce a motion design video that effectively communicates the importance of funding social and behavior change for family planning strategies to government officials and donors while showcasing its unique impact globally.

Process

• Initial kickoff meeting between Brevity & With and the Breakthrough ACTION team to establish clear goals, expectations, and deadlines.

• Conducted a thorough review of the project scope, brand guidelines and draft script before presenting a static storyboard to the Breakthrough ACTION team.

• Worked closely with and maintained regular communication with Breakthough ACTION to ensure that our work aligned with the client's vision.

• Utilized Adobe Illustrator and After Effects to create a custom animation based on project objectives and brand guidelines.

• Curated a selection on music and scouted out voice actors for the video based on tone and theme.

• Shared a draft video with Breakthrough ACTION team and key stakeholders for feedback that would be implemented into the final video.

• After a few rounds of revisions, the video was ready to share broadly with government officials and donors

Impact

• The videos were used as resources in meetings with government officials and donors and received positive feedback about it’s ability to create opportunities for improved collaboration and alignment..

• In addition to the English version, a French version of the video was produced to cater to the unique case studies of global decision-makers.

• The social media clips in both English and French generated significant engagement, reaching a broad audience and increasing awareness about the impact of SBC on FP strategies.

Timeline:
June - September 2020

My Role
Visual and Motion Designer

Team:
Muonga, Narrator

Beth Mallalieu, Writer

Joanna Skinner, Writer

Marcela Aguilar, Writer

Tools:
Sketches, Adobe Illustrator, Adobe After Effects